ClickBank Gravity SuperTips
Chapter 1. Introduction
Chapter 2: What is gravity ?
Chapter 3: How to use gravity
Chapter 4. Warning for affiliates
Chapter 5. How to make money with this book
Author: Harvey Segal
Chapter 1. Introduction
Hi,
It's Harvey Segal of SuperTips.com here.
ClickBank Gravity.
It's a topic discussed again and again at all the marketing forums.
Often with conflicting and misleading advice.
It's time to read the true facts.
By the way if you are wondering what are my credentials for writing a book about ClickBank
- I own the ClickBank Success Forum with over 17,000 members.
- I own The Complete Guide to ClickBank , the only site devoted completely to ClickBank.
- I am the author of 3 major books about ClickBank and numerous guides
- I have participated as an Advisory Board member in ClickBank's European Client meetings
Chapter 2. What is gravity ?
2.1 Explanation
With every product in the ClickBank Marketplace there are a number of stats one of which is gravity.
Here is ClickBank's explanation of gravity
Gravity is a performance statistic - a number which represents a unique calculation by ClickBank that takes
into account the number of different affiliates who earned a commission by promoting this product over the
past 12 weeks.
Since more recent transactions are given a higher value, this number can give you an idea of what products
are “hot” at the moment, in terms of being promoted by many affiliates and making a good number of sales.
However, high gravity can also indicate that there will be a lot of competition in promoting this product
2.2 Points to note
The calculation
ClickBank does not give details of the calculation but it is widely thought to be as follows.
A sale made in the current week is assigned a gravity of 1, reducing to 0 after 12 weeks.
Thus 0.91 for week 2, descending to 0.08 in week 12.
What we can deduce from this is that the gravity figure represents the minimum number of affiliates who
have made a sale in the 12 week period. In other words a gravity of 100 indicates that at least 100 affiliates
have made sales. The true figure cannot be determined.
Relationship to number of sales
Gravity has NO BEARING on the number of sales.
An example will show this.
Using the algorithm whereby a gravity value of 1 is given to a sale made in the current week consider these
two situations:
Product A: 100 affiliates make 1 sale each
Total sales = 100
Gravity = 100
Product B: 1 affiliate makes 100 sales.
Total sales = 100
Gravity = 1
Chapter 3. How to use gravity
3.1 For Vendors
Given that so many affiliates will search for high gravity products in the mistaken belief that they are big
sellers it makes sense for you to maximize the gravity of your product.
You could make a one-off promotion drive to existing and new affiliates. Then as the gravity rises and the
Marketplace ranking soars other affiliates will in turn be induced to sign up and so on.
Alternatively if you want to see a unique way to increase gravity head for Chapter 5.
3.2 For Affiliates
Some of the key factors you should consider when selecting a product to promote are:
1. The amount of commission you will receive.
2. How effective is the sales page
- does it convert well (with low refund rate)
- are there sales page leaks whereby you will lose commission
3. Is it an in-demand item
4. Check out the affiliate support
Note that you cannot obtain conversion or refund rates from the ClickBank stats. You need to judge the
quality of product and sales page for yourself.
For a more detailed look at selection criteria see my free book ClickBank for Newbies
So where does gravity fit in ?
Well one other factor you might want to consider is the competition from rival affiliates. This is especially
important in search engine marketing where high ranking on keywords is vital.
Therefore you should be seeking a LOW gravity product indicating fewer affiliates.
Chapter 4. Warning for affiliates
Let's say you've followed the advice offered above and have chosen the ideal product.
Will ClickBank riches fall your way ?
Alas I GUARANTEE that 95% of you will fail.
How come ?
You're making the one big mistake that's the reason for the million plus inactive affiliates at ClickBank.
See what it is and how the problem is solved with the ClickBank Starter Package.
Whether you think you need it or not why not sign up for the FREE account now - there's a 'goodie' included -
and see the options open to you.
Then return here because I have something more to tell you . . . .
Chapter 5. How to make money with this book
Did you check out the affiliate program for the ClickBank Starter Package ?
It provides monthly recurring commission and our Promotion Guide shows a variety of ways to get the word
out.
Here's a great way to presell it.
We know that the whole topic of gravity is of great interest to the ClickBank community. So why not tell them
using a copy of this book rebranded with your own affiliate id. But you don't actually need to make a copy.
All you need do is simply hand out a link. Nothing else. When the customer clicks on it he visits the download
page and retrieves the latest copy of this book rebranded on-the-fly with your affiliate information.
That link is waiting for you in your affiliate account.
Why not sign up as an affiliate and collect it right now
PS: Extra commission
The links to all my sites listed in this book will also contain your ClickBank id so you'll get 70% commissions
on the purchase of my 3 main ClickBank books and other products in the SuperTips Account here.
PPS: SuperTip for Vendors
If you promote the affiliate program to your affiliates then you will benefit in three ways
1) By commission for selling them the ClickBank Starter Package
2) By increased sales of your own product when those affiliates start to use proper selling techniques
provided by the package.
3) By the subsequent rise in the gravity of your product.
Further, those who don't need the package will also become affiliates in order to upgrade to the maximum
commission rate. The great thing is that they MUST upgrade under your id - they cannot deprive you of the
commission.
Thanks for reading
The free sign up link (with bonus) again - it's here
Your questions, comments, suggestions are welcomed.
Harvey
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